Brandedlogodesigns Complaints:Employees see digitization positive

Digitization will make jobs superfluous, is a gloomy forecast. According to a study, the employees do not look black but are optimistic.
The employees of companies in Europe are very optimistic about the near future. Most (91 per cent) know that their current activity will change very quickly due to digitalization, political turmoil and economic uncertainty. But 95 percent are also convinced that their companies will benefit from the change. These are the results of the study World of Change, for which the market research company Coleman Parkes Research surveyed some 2,000 employees. The client was Ricoh Europe.
The management will be the main driver of change in the company. The majority of 66 percent of employees believe that the management is prepared to deal successfully with future changes. Only 8 percent have no confidence in their management; The remaining 26 percent are unsure.
Technology is not a job killer
According to the workers, the technology is the central factor for the successes of the new year. Increasing automation will give workers more time to add value. The employees obviously do not expect a massive reduction in workplaces by digitization.
Instead, employees expect their companies to deal with resources more creatively and consciously in the future. They also expect a faster adaptation of new technologies. For example, 61 percent want the use of technology for better customer communication, higher productivity through new collaboration tools and the simplification of business processes.
Companies must be attractive
Qualified employees are required for the new workplace. Respondents see the greatest challenge in recruiting talent. In times of change, companies must ensure that they remain attractive employers. For jobseekers, three main priorities are: safe jobs, a sound financial base and the ability to work for a larger company.
According to the survey, the employees are the decisive lever of change. "Managing directors need to ask where the introduction of innovative technology in the enterprise is most beneficial. To enable their companies to focus on their long-term goals and remain competitive, the best approach is often the workers, Says David Mills, CEO of Ricoh Europe.