Monday, 27 February 2017
BrandedLogoDesigns Complaints: The return of the legendary Nokia 3310
The manufacturer HMD Global has presented a new feature phone in the look of the legendary 3310 under the Nokia brand, but also new smartphones are shown on the MWC.
The legendary simple mobile phone Nokia 3310 comes back. The Finnish provider HMD Global, which is now developing and producing devices under the Nokia brand, announced the rebirth of the model on the MWC on Sunday in Barcelona. The new Nokia 3310 even gets a similar design to the classic from the year 2000 - and next to the game "Snake" also the typical ringtone.
The phones come in addition to the usual gray also in the playful colors red, yellow and blue. The smartphone is no longer accustomed to charging battery power: the new 3310 is supposed to withstand 22 hours of calls - and a month in standby. The selling price will be around 49 dollars on average. HMD Global rides here clear the nostalgia wave, in order to bring the battered Nokia brand to the users again.
Therefore, the actually more important announcement of the launch of three smartphone models with the Android operating system. The entry-level model Nokia 3 with aluminum frame, two 8-MP cameras and 5-inch display costs 139 euros. The Nokia 5 is priced at 189 euros and features a 5.2 inch IPS HD display and a Snapdragon 430 processor, the Nokia 6 finally charges with 229 euros and has 3GB of RAM, 32GB of onboard memory as well as a 5, 5-inch display and an 8- or 16-megapixel camera on board. All Nokia smartphones are preinstalled with "Googles Assistant".
The Nokia brand can use some protection from old fans when they restart. Nokia, the world's first mobile phone market leader, had lost more ground to Apple's iPhone and phones with the Google Android operating system with the start of the modern smartphone era. The takeover of mobile phone business by Microsoft also did not help: Nokia slipped into insignificance and the brand disappeared from the market. Meanwhile, the name rights returned to the Finnish company, which passed them on to the company HMD founded by former Nokian companies.
A further announcement prior to the beginning of the Mobile World Congress in Barcelona was that the brand of the Nokia-bought manufacturer of networked devices Withings is dropped. The scales, blood pressure meters, thermometers and watches will also be sold under the Nokia name in the future, announced Withings founder Cedric Hutchings. He now leads the corresponding Nokia division.
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